Modern Is Not Dying By Chas Andres Think about it this way: Wizards of the Coast releases between five and six Magic sets every year. Of these, four contain at least 90% new cards set in all-new (or heavily reworked) fantasy worlds. These sets make up the bulk of WotC's sales, but they also make up the bulk of their costs. They have to pay people to design, test, and develop the cards as well as to create the world, paint the art, write fiction for the game's story, market the set, etc. WotC also designs and develops casual sets, like Conspiracy and the Commander series. The costs here are far lower from a development perspective because these sets tend to be at least 50% reprint-driven. I would also bet that they don't spend as much time world-building as they do on their flagship sets. Last, WotC prints sets in the Masters series. These are 100% reprints, though the company does commission new art and ensure that the set is balanced for limited play. Even still, these sets have (by far) the cheapest R&D costs associated with them. They also have the highest pack prices, by far, with an MSRP of $9.99/booster. How can WotC get away with charging $10/pack for sets that cost very little to develop? It's because they contain cards like Tarmogoyf, which sell for over $100 on the secondary market. In fact, as we learned last week, WotC seems to at least somewhat balance these sets around secondary market prices in order to make sure that you are enticed into buying a whole bunch of boosters. If the best cards in Modern Masters topped out at $30, who would play the booster pack lottery at $10/pack, knowing they were probably going to open Stoic Angel anyway? If WotC wants to keep Modern Masters going—and my guess is that they totally do, because it's basically printing free money—they need to make sure that Modern is a well-supported format. |
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